A plain toaster does one thing well.
I’ve tested hundreds of kitchen products over the years, and the ones that last are never the flashiest — they’re the simplest, heaviest, and most boring-looking tools in the drawer. That’s why I keep coming back to the plain toaster.
In my work as a mixologist and kitchen hygiene specialist, I see a lot of gear. Most of it is over-engineered. But a plain toaster? It’s honest. It toasts bread, bagels, and English muffins without fuss. No digital displays, no smartphone apps, no glowing lights that serve no purpose. Just heat, a timer, and a lever.
This guide covers everything you need to know about choosing, using, and caring for a plain toaster.